In other executive moves, McDonald’s chief marketing and chief customer experience officer Tariq Hassan is leaving the company after more than three years. Alyssa Buetikofer, CMO of McDonald’s Canada, ...
The Super Bowl is a hot ticket for advertisers because the live viewing audience is so large. Last year, an estimated 123.7 million viewers tuned into the game, according to Nielsen.
CEO Brain Niccol said the company created the roles of North America chief store officer and chief store development officer as part of the chain’s new operating model.