Or as Harvard marketing guru Ted Levitt famously put it, people don't want quarter-inch drill bits -- they want quarter-inch holes. People buy solutions not products. People buy benefits not features.

Building a business that makes a lot of money isn’t just about having a groundbreaking idea or perfect timing. You need to ...

This framework can elevate your small-business marketing strategy, and drive engagement, loyalty, and meaningful connections with your audience. Those of us utilizing imaginative thinking to ...

Technology keeps driving marketing’s future, and only those with eyes for change and anticipation will make it at the cutting edge. Jack Zuckowsky, founder of Fuel Media Agency, is a thinking ...

Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...