President Trump's threats to impose new tariffs on European goods has led Americans to suddenly stockpile their favorite Italian wines, especially sparkling prosecco.

The first signs of market concern showed up even before Trump was elected, with Prosecco shipments to the United States increasing 17% in the first 10 months of 2024. That compare

U.S. imports of Italian sparkling wine — 90% of that Prosecco — skyrocketed by 41% in November, after Trump’s election, far exceeding consumer demand

U.S. imports of Italian sparkling wine — 90% of that Prosecco — skyrocketed by 41% in November, after Trump's election, far exceeding consumer demand as importers filled the pipeline for future sales,