Unicorns are mythological creatures which permeate popular culture, especially children's literature (eg, The Princess and the Unicorn), television (eg, My Little Pony) and games (eg, Rainbow Unicorn) ...
Often dubbed the unicorns of the sea, narwhals are strange and beautiful creatures with long tusks protruding from their heads. Members of the population of more than 80,000 can weigh up to 4,200 ...
What set them apart was branding, storytelling, and strategic marketing. The ability to take a complex or even mundane product and turn it into something aspirational is what separates unicorns from ...