The more matte a lip color, the more staying power it has, explains Schultz, so for a shade that truly won’t budge, go with a matte stain, like Etude Dear Darling Water Tint. If you are worried ...

Although I still consider myself a beginner as far as makeup goes, it's safe to say I've mastered my lip combo.

Looking for a long-lasting lip product that stays put under your face mask? Try a lip stain or tint… It’s happened to most of us by now: you’ve taken the time to perfect your lipstick ...

So when a new lip product — the brand's Glossy Lip Stain — started trending on TikTok last summer, I had to see what the buzz was about. I loved the product when I first tried it — and can ...

Last night, we spotted TOWIE star Elma Pazar applying a lip stain before bed, and after much digging, we believe we've found the exact one she was using – and it doesn't seem to be from Boots.