Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

For MarComm leaders, this is a moment to lead by example—aligning marketing practices with broader societal objectives.

The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...

Sudhir Kaushik of TaxSpanner.com tells readers how they can optimise their tax by rejigging their incomes and investments.

At the helm of its marketing vision is Chief Marketing Officer, Alina Miroshnychenko, who has recently won the prestigious Women Tabloid Award for Best Emerging Woman CMO, and has played an ...

LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.

UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...

Pe$o has been making music for years but recently pivoted to DJing and taking it more seriously. Back in 2015, Pe$o was ...

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...

To get to the top, you need to take higher paths. That sounds like good advice for mountain climbers, but it might also apply ...

Natascha Turner started her own marketing agency and hired her husband. It's impossible to avoid bringing work home, and they ...

Anthropic CEO Dario Amodei said it was an "evocative phrase for all the power and all the positive things" and "all of the ...