SYDNEY—Australia’s Treasury Wine Estates is firming plans for permanent production of its storied Penfolds brand in China with the acquisition of a vineyard in the country’s premier wine region.
[Photo/Xinhua] The liquor industry in China is getting younger ... products by launching fruit wines and alcoholic teas in collaboration with beverage brands. Examples include Meijian's ...
Less than a year after Beijing removed punitive tariffs, Australia has reclaimed its title as China’s favourite wine producer with sales of $907m, comfortably overtaking second-placed France.
Tim Ford doesn’t just want to pack product off to China never to be seen again; he believes his Treasury Wine Estates and Penfolds brand can be a driving force in that country’s wine community.
Australia’s wine export revenues jumped by more than a third last year, helped by the re-opening of China – but sales to the rest of the world were down. According to trade body Wine Australia ...