PORTSMOUTH, N.H.—With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s ...
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media NEW YORK—In a notable development for TV and connected ...
AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.
TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on ...
Akshay Kumar dominated TV advertising in 2024 in terms of ad volume share closely followed by Shah Rukh Khan emerging as the second most-visible celeb. According to Celebrity Endorsement Report ...
“Universal Ads has been purpose-built in response to what advertisers have been asking from Comcast. That is, make TV simpler to buy, scale and measure in a way that is compatible with the needs ...
Increasingly, we’re noticing ads again making their way into our favorite shows, a throwback to the historic TV ad models we’d long abandoned for subscription-based content. What’s different?
The most popular streaming services out there deliver tons of content from existing favorites, to new original content, and free ad-based streaming TV services exist, allowing you to watch without ...