A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript ...

The rivalry between Burger King and. McDonald's is a tale as old ... t arrive in time for his store opening in 1963. The rest is history. Other memorable creations have not only tipped the scales ...