Terry Kane, Managing Director Middle East & Africa, The Trade Desk on how retail data presents tremendous opportunities for both in-store and online advertising.

Creative agency Awkward Ads has partnered with Mountain Dew and Doritos to launch a new campaign aimed at capturing the spirit of Gen Z in Iraq. Awkward Ads was tasked with creating a campaign as bold ...

Dubai-based PR agency, POP Communications, announces the promotions of Edward Priyan to Junior Account Manager and Anugraha Emy to Senior Account Executive.

Dubai Lynx, has announced the return of its Young Lynx Academies in 2025, marking the third consecutive year of its partnership with Publicis Groupe Middle East.

Long-term partnership between the agency and the multinational brand to expand with the PR and influence win, followed by the renewed advertising mandate ...

This article explores insights derived from a custom study the Amazon Ads team conducted with Global Web Index (GWI) exploring the diverse household roles that emerge during Ramadan, the journey of ...

KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC ...

Yards Communications, has announced the official opening of its new strategic and creative hub in the UK capital.

Jad Daou - Deputy General Manager, UM UAE details how clients, agencies, suppliers and consumers can all lead the way towards ...

The Advertising Business Group has held its elections for the 2025-26 board members.

Grigory Lavrov, VP Marketing, Local Brands & Franchise Management in CEE & MENAT at Warner Bros. Discovery, on storytelling, ...

In a bold move to spotlight and address the ongoing pervasive issue of smartphone addiction among children and teenagers, MullenLowe MENA, in collaboration with Fixby, has unveiled "Don’t Look Down" – ...