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Exchange 4 Media
23 分钟
Brands must engage with their audience in real-time to maintain visibility: Richa Singh
At the dentsu-e4m Digital Advertising Report 2025 launch event, Richa Singh, CEO of NDC, shared insights on staying relevant ...
Exchange 4 Media
27 分钟
Digital is dominating media spends, and it will keep growing: Amit Pratihari
At the dentsu-e4m Digital Advertising Report 2025 launch event, Amit Pratihari, Managing Director, De Beers India, talked ...
Exchange 4 Media
29 分钟
Every report that maps industry trends is invaluable: Anita Kotwani
At the dentsu-e4m Digital Advertising Report 2025 launch, Anita Kotwani, CEO, Media, Dentsu South Asia, shares where the ...
Exchange 4 Media
2 小时
Delhi polls: Google ad spend reaches Rs 23 crore in last 30 days, BJP leads the race
While full-page newspaper ads remain a visible element in the final stretch before election day, the primary focus has ...
Exchange 4 Media
2 小时
SonyLIV's Shark Tank India sees ad rates rise 25%: Overpriced?
While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high ...
Exchange 4 Media
2 小时
YouTube posts over $10 billion record Q4 ad revenue, up 14% YoY
Alphabet plans to pump $75 billion in 2025 for expanded Shorts ad formats, Gemini AI-powered audience targeting, and Google ...
Exchange 4 Media
3 小时
Britannia to put Gen Z under Harry Potter spell with limited-edition Pure Magic
Harry Potter continues to be well-loved by Millenials who grew up with the franchise and Gen Z who are discovering it via ...
Exchange 4 Media
3 小时
IPL 2025: No rate card, soaring spot rates—a high-stakes game for brands?
Interestingly, there is no formal rate card yet, but brands have already started planning their IPL campaigns on floating ...
Exchange 4 Media
3 小时
Ajit Mohan elevated as Chief Business Officer at Snap
Ajit Mohan will be responsible for growing Snap's advertising business and leading revenue product and business operations ...
Exchange 4 Media
15 小时
Gayatri Yadav appointed Group CMO and EVP Strategic Initiatives at Reliance Industries
Before joining RIL, Yadav served as the Chief Marketing Officer at Peak XV Partners (formerly Sequoia Capital India & SEA) ...
Exchange 4 Media
17 小时
Kaizzen expands portfolio with launch of Public Affairs vertical
The Public Affairs vertical has been established to address the growing need for dedicated policy advisory services ...
Exchange 4 Media
17 小时
Marcus Krzastek joins VaynerMedia as President – International
International at the global creative and media agency VaynerMedia. He took to LinkedIn and announced his new role at the ...
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