With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience ...

Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code ...

Las fechas del intervalo de noviembre de 2024 incluyen del 28/10/2024 al 24/11/2024. Los informes de Nielsen siguen el calendario de emisión y las semanas de medición van de lunes a domingo. NUEVA ...

2024 年 11 月的间隔日期包括 10/28/2024 至 11/24/2024。尼尔森的报告遵循广播日历，测量周为周一至周日。 纽约 --2024 年 12 月 17 日--在广泛报道总统大选和一系列体育赛事的月份里，多平台媒体分销商继续从其与各地观众互动的能力中获益匪浅。在尼尔森的媒体分销 ...

Dzisiejsi konsumenci płynnie przemieszczają się między urządzeniami i platformami. Wykorzystując najbardziej wiarygodne i kompleksowe dane w branży, wspierane przez wiodącą naukę o danych, Nielsen ONE ...

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NEW YORK – December 19, 2024 – Nielsen, a global leader in audience measurement, data and analytics, and Sunbeam Television have announced a multi-year agreement for Local TV measurement in Boston and ...