Executives try to figure out what went right and appealed the most and apply those lessons to the next commercial. “This is a huge priority for us every year,” he says.

Honda is recalling certain nearly 10,000 2025 Acura MDX vehicles. The touchscreen in the center console may go blank, resulting in the rearview camera image not displaying as intended. As such ...

Most auto manufacturers are migrating to a fully electrified lineup, and Acura’s incoming RSX helps the company lay the groundwork for its own fully electric lineup. The incoming RSX is also an ...

On certain minivans, sedans, coupes, and sport utility vehicles equipped with V6 engines, a timing belt tensioner pulley on the water pump is misaligned and could cause the timing belt to contact ...

GM EVs finally got access to the Tesla Supercharger network in September, but the perk did not extend to the GM-built Honda Prologue and Acura ZDX. Although mechanically similar to the Chevy ...

These are the commercial spoofs we like the most; share your own favorites in the comments. 1987 Parody often doesn’t age well because its target fades from memory. But even if you never saw the ...

As the company faces criticism for its decision last year to not renew insurance policies for 72,000 property owners in California, State Farm has nixed plans to run a commercial during this year ...

"Our second all-electric SUV will solidify our EV credentials even as its ICE stablemates, the all-new ADX, RDX, MDX, TLX, and Integra continue to attract new buyers to the Acura brand." ...

In spring 2024, Acura launched its first battery electric model, a General Motors-built crossover that revived the ZDX nameplate from the early 2010s. That ZDX is essentially a rebodied Cadillac ...

Acura’s RSX returns as an all-electric SUV, built on Honda’s in-house EV platform. The RSX will be the first model manufactured at Honda’s upgraded Ohio EV Hub. Sales of the all-electric ...

"Our second all-electric SUV will solidify our EV credentials even as its ICE stablemates, the all-new ADX, RDX, MDX, TLX and Integra continue to attract new buyers to the Acura brand." The ...