Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...
Amazon CEO Andy Jassy aims to make Prime Video profitable by the end of 2025, and this shift is part of the strategy to achieve that goal, according to the report, citing two sources familiar with the ...
Connected TV, retail media and AI are among the top trends to watch out for this year, Dan Calladine, Dentu’s head of futures, tells Dave Winterlich ...