Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.

Shares in the Dutch brewer, which owns Amstel, Moretti and Desperados, surged after posting a higher yearly profit.

Non-alcoholic beer is the most popular in the category, making up 84% of total sales. The upward trend can even be seen in one of this year’s Super Bowl commercials. Michelob Ultra Zero — an ...

The Super Bowl isn’t just about the game—it’s also a showcase for some of the most unforgettable commercials in history. But when it comes to the best beer commercials, it’s the majors like ...

The commercial, which you can watch here, took an apparent dig at Starbucks and other coffee brands. Willem Dafoe and Catherine O’Hara starred in this beer’s commercial. The beloved actors ...

Beer bottles, football helmet, football, and pretzels on table - Fstop123/Getty Images ...

International beer brands Heineken and Amstel and import portfolio complement ... The parties have agreed upon the key commercial terms for the production of the Heineken brand in India.