These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

The toys set to branch into the world of manga are currently Hot Wheels and Barbie. The first sets of ... first set of manga will be released some time in 2026. Ahead of Comic-Con 2024, Mattel ...

Tokyopop and Mattel are teaming up to release new manga-style graphic novels based on Barbie and Hot Wheels. These stories, aimed at kids aged 8-12, will debut in 2026 and bring fresh artwork and ...

Mattel and TOKYOPOP are collaborating to create manga based on Hot Wheels and Barbie. Manga and anime are ... first set of manga will be released some time in 2026. Ahead of Comic-Con 2024 ...

Mattel and TOKYOPOP inked a deal to develop original manga-style graphic novels for kids ages 8–12, featuring the globally beloved Barbie and Hot Wheels brands. Set to debut in 2026, the first ...

Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including a ...

EL SEGUNDO, Calif. & LOS ANGELES, January 09, 2025--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Some of the toy makers’ hottest properties will be getting a manga-styled graphic novel series for Mattel’s Hot Wheels and Barbie ... This is not the first time Barbie has received the ...

At this year’s Nuremberg International Toy Fair, Mattel announced a new partnership with Ferrari to develop a full range of Hot Wheels products. This will mark the first time in 10 years that ...

to develop a full range of Hot Wheels products. As the first time in more than 10 years that Hot Wheels products will be adorned with the iconic Prancing Horse, the collection will deliver a wide ...