"We advanced our evolution to become a true lifestyle apparel brand by rolling out a robust product pipeline," she said, resulting in solid mid-single-digit growth for the Levi's ...

The gross margin was 60 %, an increase of 310 basis points compared to 2023. In September, Levi’s signed a major marketing deal with Beyoncé, after the singer released a song about the brand on her ...

The CEO of Levi's, Michelle Gass, has announced that the brand will soon collaborate with Beyonce for Chapter 2 of their campaign. The singer had previously joined hands with the brand for Chapter 1.

Gass said consumers view Levi’s as “an authentic purveyor of Western wear,” turning to the brand for Western tops, shorts, jumpsuits, and dresses. The brand also had a strong year with denim ...

The most visible part of that change to consumers might be Beyoncé in her Levi’s and all over the place. Levi’s linked with Beyoncé in September for a yearlong marketing blitz that started ...

Peak Design and Tommy Hilfiger Were Swept Into the Luigi Mangione Manhunt Levi's Chief Digital Officer on the Beyoncé Effect and 'Rewiring' a 171-year-old Brand It started with layoffs, led to the ...

All the latest news, photos and videos of Beyoncé Knowles, formerly a singer in Destiny's Child. Beyoncé is one of the top-selling artists of all time, and has won 24 Grammys, 24 MTV Music Video ...

Grab your boots, Cowboy Carter is hitting the road. (Beyoncé/Ticketmaster) ...

Blue Ivy is Beyoncé and Jay-Z's eldest child. Beyoncé is not only a music superstar but also a mom of three children with her husband, Jay-Z. Jay-Z stepped out with two of his and Beyoncé's ...

Beyoncé is making sure fans have a shot at securing tickets for her highly anticipated "Cowboy Carter" tour with the superstar adding five more stadium shows to the lineup. The Grammy-winning ...