What's in a name? A lot, actually. The right brand name can make your business stand out, connect with customers emotionally, and convey what you're all about. But choosing that perfect moniker is ...

“Branding isn't about making your name or logo look good; it's about meaning something.” A brand is an organisation's most valuable asset. It should be used as a vehicle to tell your story and build ...

Businesses are no longer constrained by geography and are able to quickly access new markets across the world. The rapid expansion of businesses into newer markets, coupled with increasing advertising ...

Louisville-based Yum! Brands has named Scott Mezvinsky as its new KFC CEO, effective March 1. Mezvinsky, 49, a 20-year veteran of the company, who currently serves as President of Taco Bell North ...

Wander the aisles at almost any grocer - digital or IRL - and you'll find these boxes, bags, and jars right alongside the name brands you know and love - oftentimes for cheaper. What exactly are ...

Louisville-based Yum! Brands has named Scott Mezvinsky as its new KFC CEO, effective March 1. Mezvinsky, 49, a 20-year veteran of the company, who currently serves as President of Taco Bell North ...

This process enables you to identify trademarks already used within the market and gain insights into them. Moreover, it helps you ascertain if someone is attempting to register a trademark that might ...

When it comes to groceries, many people assume that name brands offer superior quality compared to generic options. However, blind taste tests often reveal surprising results, with several generic ...

These guidelines ensure that a brand name contains the essence of your brand while still being easy to pronounce, spell and remember. While creating a name for your brand, you want to check to ...