Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...

There are those who watch the Super Bowl to see the game. And there are those who watch it just to see the commercials.

The ice cream truck shares the soda can’s orange and red gradient, a tweak made to the classic Coke iconography for the new flavor. Creamsicle as a flavor has seen a “renaissance” in interest over the ...

Before the internet, we amused ourselves with weird candy and outlandish rumors, spread person to person.

We’ve seen some unforgettable Super Bowl ads over the years but Ridley Scott’s iconic commercial was a gamechanger.

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

Furious consumers are pouring Coca-Cola bottles onto the streets as mass boycotts against the brand escalate. Already under ...

Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

According to Nuvama Institutional Equities, this aggressive move underscores Campa’s intent to scale up rapidly and expand ...

Coca-Cola's Q4 exceeded expectations amid strong "fundamentals" despite currency headwinds and a market share grab from its ...

Atlanta-based Coca-Cola said new tariffs on aluminum announced by the Trump administration will increase the cost of cans for its business of selling beverages in the U.S., but CEO James Quincey said ...