消费者旅程（Consumer Journey）是理解客户行为和优化运营策略的核心工具，其结构通常包含从认知到忠诚的完整路径。 目前，业内常见的模型包括 ...

The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move ...

The pharma customer journey is changing with every “like”, share, review, post and measurable action. The great news for pharmaceutical marketers is they live in a digital world where access ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...