The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

Pairing AI-driven, context-specific threat detection with identity intelligence to protect a wider range of attack vectors ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Celebrus has announced that it has joined the Braze ALLOYS partner program as a technology partner. Celebrus will combine its leading first-party digital ...

Understand how learnings from your customer service team can connect to paid media strategies and why you should highlight ...

In a fast-paced world where shopper behaviors evolve rapidly, loyalty programs must adapt to stay effective. A “set it and ...

Discover the top marketplace trends for 2025, including social commerce growth, the power of user-generated content, and AI platforms.

WebEngage formalises a strategic partnership with ALJ Electronics to enhance their omnichannel customer engagement Abdul ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...