This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps ...

An innovative, privacy-conscious alternative measures emotional responses without cameras by leveraging radio waves and AI.

So, how does a business start with customer journey mapping? Before attempting any customer journey map exercise, organizations must answer two questions. Are we a customer-centric organization? Is ...

Source: lookaheadstayahead.com In order to help entrepreneurs think about their customers’ experiences in a different light, we recommend what’s called “customer experience journey mapping ...

Introduction to customer journey maps. Delivering an exceptional customer experience is priority number one for companies hoping to succeed and grow in today’s competitive environment. More than ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

When undergoing a transformation, the first step is to map out these touchpoints ... at the expense of your customer experience. By understanding your customer's journey, communicating ...