Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth. The post 5 ways ...

Forget fancy chatbots—2025 will be about AI that gets embedded deep into a company's DNA. This new wave of process ...

Customer relation management software manages employees data and information In this highly technical business environment CRM can be used to drive and enhance customer satisfaction Salesforce being a ...

As part of Social Samosa’s 40 Under 40 jury, Pratik Mazumder of Mahindra Holidays & Resorts shares his perspective on building trust with consumers, his experiences as a marketer and more.

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today ...

How Europe’s busiest airport is taking the use of technological innovation to the next level to benefit passengers.

In 2025, it's easier than ever to build an AI chatbot. We explain how to build a chatbot from scratch in 7 steps, without ...

Remember when tracking website visitors and social media followers felt like enough? Those days are long gone. In 2025, ...