Remember when tracking website visitors and social media followers felt like enough? Those days are long gone. In 2025, ...

As part of Social Samosa’s 40 Under 40 jury, Pratik Mazumder of Mahindra Holidays & Resorts shares his perspective on building trust with consumers, his experiences as a marketer and more.

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

Residents and business owners whose neighborhoods were cordoned off due to the Palisades Fire are now allowed to return home ...