So youre a business owner or a digital marketer striving to drive meaningful engagement and boost your business revenue You have tried all the traditional ways to enhance your email marketing strategi ...

As part of Social Samosa’s 40 Under 40 jury, Pratik Mazumder of Mahindra Holidays & Resorts shares his perspective on building trust with consumers, his experiences as a marketer and more.

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today ...

Businesses are increasingly focusing on customer-centric strategies for growth, with CIOs and CMOs collaborating more closely ...

Google updated how it collects data, in order to comply with new privacy laws in the UK and Europe. Under the new framework, ...

The importance of insights into customer journey and how to use them to improve business strategy are examined in this ...

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO.

OUEST Paris delivers a cool and creative wardrobe featuring denim, rugged outerwear and skin-positive designs with most ...

The customer journey can become a maze, and we know how many dead ends they have. So why does this happen and what can you do ...

In his capacity as a Salesforce Development Manager, he provides visionary leadership by mentoring cross-functional teams, ...

Technology is now deeply woven into how businesses function and succeed. Due to this, 81% of business leaders agree that ...