Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Hiring for digital marketing positions this year? Ask these 15 essential interview questions to get insights on their skills, ...

Experts anticipate that WhatsApp marketing to account for 15-20% of all digital marketing spends in the next 7 years but ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

SMS is arguably one of the most intimate of digital marketing channels. While your customers (and let’s be honest, you) may ...

As customers’ preferences continue to evolve, it’s essential for businesses to generate value through customer-centric digital marketing strategies, and effectively use various digital marketing ...

With the rise of digital marketing, local businesses use local PPC management to connect with the right customers. But what makes a PPC campaign work? Whether you’re starting out or have been around ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

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Video remains a powerful digital marketing tactic, accounting for 82.5 per cent of global internet traffic. In 2025, short form video in particular is set to grow, with platforms like TikTok, ...

It's official! There's a new app available from the iPhone maker, Apple Invites. The Latest Tech News, Delivered to Your ...

With 70% of business transformation projects failing, marketing data and technology could hold the key to success.