In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on ...

Guru Mishra, Senior VP - Digital Media and Buying at RepIndia believes that brands that proactively adapt to these emerging ...

Creators walk the Grammys red carpet, Instacart snags celebrity gossip account Deuxmoi for its Super Bowl campaign—and more ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

Oluwagbotemi Moshood,the founder ofBrazzPR,Africa’s leading strategic marketing and PR agency,in this interview with MOHAMMED SHOSANYA, speaks on why the agency was created, its impacts,challenges and ...

Brands that integrate AI into their advertising decision-making will optimize their investments and be able to anticipate ...

In the fast-paced realm of digital marketing, where trends shift at lightning speed, only the most innovative thrive. Enter ...

The year 2025 offers a pivotal opportunity for B2B brands to innovate with authenticity and purpose. By embracing privacy-first advertising, integrating cultural relevance, thoughtfully using AI, and ...

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

For the first time since 2018, Samsung managed to snag a spot in the global top-selling smartphone model ranks, thanks to AI push on the Galaxy S24 Ultra.

Digital penetration continues to grow and those looking to take advantage of the new opportunities will need to understand ...