Super Bowl spots still showcase film and TV stars such as Ben Affleck or Meg Ryan, but brands are increasingly teaming them ...

Oluwagbotemi Moshood,the founder ofBrazzPR,Africa’s leading strategic marketing and PR agency,in this interview with MOHAMMED SHOSANYA, speaks on why the agency was created, its impacts,challenges and ...

For the first time since 2018, Samsung managed to snag a spot in the global top-selling smartphone model ranks, thanks to AI push on the Galaxy S24 Ultra.

Creators walk the Grammys red carpet, Instacart snags celebrity gossip account Deuxmoi for its Super Bowl campaign—and more ...

Digital penetration continues to grow and those looking to take advantage of the new opportunities will need to understand ...

Guru Mishra, Senior VP - Digital Media and Buying at RepIndia believes that brands that proactively adapt to these emerging ...

One of the ways Vemlo excels is through its PPC agency services, which leverage advanced analytics and proprietary tools to ...

The nation’s business landscape in 2024 was highly challenging and volatile, as economic headwinds such as high inflation and currency ...

Discover how to use DeepSeek AI to build a profitable online business. Learn step-by-step strategies for automation, ...

India's advertising industry grew 6.3% in 2024, with digital ad spends up 21.1%. Social media leads, contributing 29% (₹14,480 crore) of total spends.

By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...