TransUnion (NYSE: TRU) announced today newly commissioned research by The Path to Purchase Institute (P2PI), the 2025 Annual Trends Study, highlighting continued growth in retail media investment ...
In the U.S., retail giants such as Amazon, Home Depot, Instacart, Kroger, Target and Walmart now have their own retail media network enabling brands to target shoppers both on their websites and ...
As retail media networks (RMNs) face their first major growth slowdown - with spending growth expected to decelerate to 15.6% in 2025 from 25.1% in 2024 according to the IAB - transparency has ...
The rise of retail media in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviors. According to the dentsu-e4m Digital ...
Retailers are leveraging their online channels, mobile apps, and even in-store digital displays to deliver targeted ads based on customer data, preferences, and shopping behaviours. Once an overlooked ...
The Digital Technologies and Emerging Media (DTEM) major takes a critical approach to the internet and participatory technologies. It draws from a broad tradition of communication and media studies ...