Why Private Equity Firms Should Adopt A Consumer Marketing Perspective
While PE excels at financial and operational restructuring, firms sometimes overlook the strategic imperatives required to ...
How Small Business Owners Can Navigate The TikTok Ban Stress
Learn how small businesses can navigate marketing disruptions like a TikTok ban by diversifying platforms and fostering ...
Warc2y
Data, diversification and digital spaces: Direct-to-consumer marketing trends in 2023
In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...
Skift4d
U.S. Supreme Court Upholds TikTok Ban: What it Means for Travel
The U.S. Supreme Court said Thursday on a ban-or-sale law targeting TikTok, upholding the constitutionality of the law.