Threat of tariffs adds uncertainty to brands like Casamigos and Patrón, which are struggling to retain drinkers.

The brand expanded distribution to major markets including New York, focusing on a single SKU: 80 proof blanco ... Don Julio González. (It’s a name almost anyone who’s walked past a tequila ...

the namesake’s grandson is forging his own path in the spirit industry with an emphasis on additive-free blanco tequila. Eduardo "Lalo" González, grandson of Don Julio and co-founder of Lalo ...