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The Amazon Parafarmacia & Beauty store, located in the Milan city center, features an assortment of products from brands such ...

Amazon has unveiled a new parapharmacy retail concept in Milan, marking the company’s first physical store in Italy.

The store features curated beauty and personal care products from brands such as Eucerin, La Roche-Posay and Vichy.

A standout feature of the store is the “Derma-bars,” where customers can receive a complimentary digital skin analysis.

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