Now, they've teamed up with General Mills on something they hope fans will eat up. On an episode of "New Heights" released in ...

General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties ...

The gaming app will contain characters from General Mills? monster cereals just in time for the Halloween season, showcasing an effort to build brand awareness and create a mobile experience for ...