Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.
So, while social media marketing is effective at ‘laying your stall out’ to let customers know more about your brand, it isn’t the same as social media advertising. But what is exactly the difference ...
Pentera’s Super Bowl ad redefines cybersecurity marketing, using humor and sports culture to spotlight security pros and the ...
As developers increasingly turn to AI models for guidance, both developers and toolmakers want to ensure that models’ recommendations are fair, accurate, and not for sale. But how?
Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad ...
In the past, advertisers and marketers could make bold claims about their products without much pushback. They could say a ...
Some of the biggest tech companies in the world served ads on a website featuring images of child abuse, helping to fund its ...
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Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...
BATON ROUGE, La., Jan. 21, 2025 (GLOBE NEWSWIRE) -- Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR) today announced certain year-end federal income tax reporting information for its 2024 ...
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