Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

US-based retail corporation, Target’s design meet in Mumbai outlined the celebration of inclusivity of design. Santosh Desai, chief executive officer of Futurebrands and founder of Think 9 Consumer ...

Some advertisers, especially in segments like education, are facing increased competition and rising Costs Per Lead, with ...

The victims were abused over a seven-year period in a Glasgow drug den which became known as "the beastie house".

From retail to tourism to entertainment, industries of all kinds benefit when the physical and digital converge.

Following that, we have some lifestyle images to show you. These come from Samsung itself, as the company has a tendency to release such images with every major launch. The Galaxy S series launch ...

WASHINGTON (AP) — The Justice Department has ordered federal prosecutors to investigate state or local officials who they believe are interfering with the Trump administration's crackdown on ...

This guide will show performance marketing examples, will detail the key performance marketing channels, and will cover the benefits of using performance marketing. Performance marketing is a form of ...

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports ...

The U.S. Center for SafeSport will add a morals clause to its code of conduct, and the CEO will start interviewing job candidates herself in the wake of the arrest of a former investigator who was ...

Performance marketing is results-driven advertising in which the advertiser only pays a platform for achieved results, such as clicks or conversions. This marketing concept ensures a more efficient ...