Mattel executive says it may have to charge consumers more for its toys because of higher tariff costs on imports from China.

While the cost of nostalgia may not be calculable, the cost of tariffs is, and because of them, several popular toys, ...

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

Mattel Inc. is considering increasing the price of its Barbie and Hot Wheels toys to offset the cost of President Donald ...

The toys set to branch into the world of manga are currently Hot Wheels and Barbie. The first sets of the manga are slated to be published in 2026. A Baldur's Gate 3 player shows off their ...

Mattel shares climbed as much as 18% in early trading on Wednesday after the Hot Wheels maker provided an upbeat annual ...

Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands ...

Mattel and TOKYOPOP inked a deal to develop original manga-style graphic novels for kids ages 8–12, featuring the globally beloved Barbie and Hot Wheels brands. Set to debut in 2026, the first ...

Tokyopop and Mattel are teaming up to release new manga-style graphic novels based on Barbie and Hot Wheels. These stories, aimed at kids aged 8-12, will debut in 2026 and bring fresh artwork and ...

Mattel delivered a winning fourth quarter, and issued an upbeat outlook for this year, and said it has a strategy for easing ...