Swiggy Instamart introduced an interactive Pongal pot installation at Express Avenue Mall in Chennai from January 14 to 17, 2025. The life-sized installation blends the Pongal tradition of ...

At the Chennai home of Subbu Subramanian, Pongal is an “intense” and unique celebration. “In most communities, only one pot of pongal is prepared per household.

Authenticity plays a pivotal role in Pongal marketing, with brands drawing from Tamil Nadu’s cultural heritage ... Created with Schbang, the campaign introduced an immersive experience where users ...

Drawing kolam is a cherished tradition in Tamil festivals ... Tripura Sundari's mind and recalls Lord Shiva's offering to a stone elephant at Madurai Meenakshi Temple. Fresh turmeric, tied to the ...

Pongal is a festival of thanks, honoring the Sun God for a bountiful harvest. A traditional Pongal pot, filled with freshly cooked rice, symbolizing abundance and prosperity.

This is also the most important day of the festival. When the milk boils over the pot, family members shout “Pongalo Pongal!" The Pongal is then offered to the Sun God first and then people eat it.

Pongal name is derived ... stir the pot and taste the final creation. 4- Decorate Together - Kids love making rangoli art.Encourage them to draw traditional symbols or create patterns that reflect ...