It's not just about reshaping a car. It's about redefining and reimagining a brand. It's about reimagining Jaguar. This is big,' before jokingly promising: 'We have not been sniffing the white stuff.' ...

Jaguar is undergoing a major and much ballyhooed brand reinvention, heralded by a bizarre promotional campaign that culminated in the reveal of the Type 00 concept car. That vehicle marked a ...