stick-shaped model from the relatively new vape vendor, Juul – which, you may be interested to learn, is currently valued at $40 billion. Vaping, like cigarettes before it, is big business.

Juul sparked a vaping craze when it launched, making it one of the most valuable startups in 2018. Five years later, its value went up in smoke. WSJ took a look at Juul’s collapse in 2023.

Juul will pay $40m (£29m) to North Carolina over six years and will change its advertising in the region. The vape pen manufacturer did not, however, admit any wrongdoing as part of the settlement.

Walmart ceases e-cigarette sales Juul 'ignored law' in US e-cigarette adverts 'Half as many Britons' vape as smoke Juul has for years promoted its e-cigarettes, which contain addictive nicotine ...