PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

She is lapping up the sunshine in Dubai. And Frankie Bridge showed off her toned figure in a black bikini as she shared snaps ...

Sale is here and, oddly enough, it is full of on-sale Spring 2025 trends. On the most recent Fashion Week circuit, a slew of ...

They join a starry league of celebrity partners who have fronted fashion campaigns, from Beyoncé and Jay-Z to Victoria and ...

But since baggy barrel leg jeans and voluminous wide leg denim seems to be dominating at the moment, where does that leave ...

Slashing over 5,000 pieces across womenswear, with discounts of up to 70% up for the taking, Next's sale is definitely one ...

French women never clean these 15 timelessly chic ‘boring’ basics out of their closets and they start at just $17 — details!

DOUBLE denim has become a uniform for fashion-lovers in recent years, and for 2025, it’s bigger than ever.  From catwalk ...

I tried and tested Tu Clothing at Sainsbury's latest denim collection. Here are my honest thoughts on three brand new pieces.

Plus, last year festivals like Coachella and Glastonbury were, like always, packed with celebs donning their best festival ...

From items I’ve tried and loved to bestsellers with rave reviews from curvy fashionistas, here are ten of the best plus-size ...

This is one of the core tenets of Studio Nicholson. In an industry dominated by brands that mass produce one-time ...