The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

But that's not what I'm here to talk about. Instead, I want to talk about the brilliant minds behind the marketing of the Barbie movie and the lessons that branded podcasts—and marketers of all ...

The tactics everyday people use to “FIRE” and pursue their dreams. Greta Gerwig’s Barbie movie continued its record-breaking run this weekend, racking up an additional $131.5 million in ...

More recently, he was the architect behind the pink publicity machine of Greta Gerwig’s 2023 sensation “Barbie,” which is Warner Bros.’ highest grossing movie in history. “Marketing ...

Barbie and Oppenheimer are both coming on July ... both have been gifted what is essentially a free marketing boost. Aside from being, quite simply, very fun, the Barbenheimer meme is a reminder ...

Wicked's marketing blitz hasn't been entirely faultless ... so many interpretations of what the true storyline of the Barbie movie was," he says. "But for Wicked, they probably have a much ...