Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

Rancher Robert Norris, whose rugged good looks earned him fame in advertising for Marlboro cigarettes, has died at 90 his family confirms. Norris, who never smoked, passed away surrounded by family in ...

What does Santa Claus have in common with a Roman gladiator?  Well, before you let your mind run too wild, how about we just ...

Sell an identity, not a product.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...

240.7 x 303.5 cm. (94.8 x 119.5 in.) ...

Ad campaigns have become significantly more efficient over the years, delivering better returns on investment (ROI), according to the latest WARC ROI Benchmark report. It highlights a substantial ...

South African recruiting platform PNET developed a memorable print ad campaign to motivate these disgruntled workers to change. The ad features a desk cluttered with papers and old coffee cups covered ...

The Jolly Green Giant One of the most iconic and successful advertising campaigns created by Leo Burnett’s company was for Marlboro cigarettes. Before the campaign, filter cigarettes were seen as ...