The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Mattel, which owns toy brands such as Barbie, Hot Wheels, Fisher-Price, etc., recently garnered worldwide attention after its ...

Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands ...

Mattel executive says it may have to charge consumers more for its toys because of higher tariff costs on imports from China.

Mattel delivered a winning fourth quarter, and issued an upbeat outlook for this year, and said it has a strategy for easing ...

Mattel shares surged 16% Wednesday and are trading above their highest level over the past year. The company reported ...

fueled in part by the Barbie movie in 2023, but last year sales began to slow down. During the crucial holiday season, Mattel's sales grew by 1 percent in the fourth quarter in the US, fueled by ...

Experience the Mattel Malibu Barbie Cafe in Austin with a roller rink, dining, and exclusive events starting April 4.

After Mattel’s culture sweeping debut of Barbie in 1959, it took nearly 17 years for the brand to come out with a version of the collectible doll that represented more than one type of skin color.