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Headstart International and Rainbow have signed a deal to develop and distribute a toy line for the Netflix property Mermaid Magic. Launching in fall 2025, the toy line will include fashion dolls ...

The toy industry can never have enough mermaid dolls or toys based on popular cartoon characters. This new partnership is bringing both to shelves. This animated kids’ series follows the adventures of ...

Now, Mattel has unveiled its latest pop culture release — an official Lunar New Year Barbie doll that’s sure to be a hit with Barbie fans and collectors alike. Incredible attention to detail ...

Fans’ fascination with Aaliyah and her music have not abated in the two decades since her death, and the speed at which this doll sold out is testament to that. Retailing at $55, the Barbie was ...

Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands because of President Trump’s tariffs on Chinese goods. The El ...

President Trump's move to tack an additional 10% tariff on U.S. imports from China could lead Mattel to hike the price of its Barbie, Hot Wheels and other toys. Mattel Chief Financial Officer ...

Aaliyah has joined the hallowed halls of legendary singers immortalized in Barbie form by doll maker Mattel. The collectible Barbie, which celebrates the artist’s enduring influence on music ...

Rock sensation Barbie and her band The Rockers, beloved by everyone all around the world, decide to do something no band has ever done before - preform a charity rock concert in outer space. In this ...

Perhaps you’ve heard of The Mermaid of Zennor before, for it’s the name of a story from Cornish folklore. The tale is about a mermaid who ventured onto land to attend a church in Zennor and ...

Mattel released its new Aaliyah Barbie doll on Thursday in honor of the “Princess of R&B’s” 46th birthday. The doll, which costs $55.99, has already sold out. However, it will be available ...