Warc3y
How (and why) Microsoft has transformed its B2B marketing focus from product to people
Microsoft’s business-to-business marketers need to understand a broader audience than ever before. “Over the last few years, we’ve seen increased complexity in the B2B decision cycle, with larger ...
Top 6 B2B paid media platforms: Where and how to advertise effectively
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn ...
Social Samosa4d
Microsoft expands Performance Max targeting with LinkedIn insights
Advertisers in the U.S., Canada, UK, Australia, France and Germany can now use LinkedIn’s professional targeting data in ...
Business Insider India4y
Microsoft joins Accenture to nurture B2B startups in India
New Delhi, June 30 (IANS) Microsoft on Tuesday announced to collaborate with global professional services company Accenture to host the third edition of the Accenture Ventures Challenge for B2B ...
Warc3y
How (and why) Microsoft has transformed its B2B marketing focus from product to people
Microsoft’s business-to-business marketers need to understand a broader audience than ever before. “Over the last few years, we’ve seen increased complexity in the B2B decision cycle, with larger ...