European consumers’ unique taste in alcohol and growing demands for high-quality Baijiu have provided Moutai with many opportunities for development. Kweichow Moutai brand culture exhibition ...

Moutai is the world’s largest beverage company by market cap, yet it remains largely obscure among global consumers. WSJ looks at the liquor giant’s business strategies and the challenges ahead.

New York, NY, Dec. 26, 2024 (GLOBE NEWSWIRE) -- In the surging tide of globalization, Moutai, playing a leading role in traditional Chinese Baijiu industry, is proactively participating in ...

ROME--(BUSINESS WIRE)--The 2024 Global Brand Cultural Event hosted by Kweichow Moutai Group recently concluded successfully in Italy. Leveraging liquor as a cultural bridge between East and West ...

From December 9 th to 16 th, the Moutai Group visited Greece and Italy for in-depth market research, setting off a cultural craze in the European market with major brand promotion events.

Moutai has a long history in the U.S. It won a gold medal during the 1915 Panama Pacific International Exposition. When President Nixon visited China in 1972, Moutai was a part of the thaw in Sino ...

Chinese liquor giant Kweichow Moutai has said it would meet its revenue growth target for 2024 despite subdued consumer sentiment and slumping wholesale prices in its home market of China.

European consumers' unique taste in alcohol and growing demands for high-quality Baijiu have provided Moutai with many opportunities for development. Moutai's distinctive taste comes from the sorghum ...