Martha Stewart showed off her "superb" new haircut and makeup-free moment on Instagram. The 83-year-old entrepreneur shared ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

At the end of the day, creativity is what keeps the world of beauty going. Whether it’s people using lipstick as blush when we run out or Vaseline for shimmer and body glow, it’s in these moments we ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

Pink and peach tones are universally flattering, adding a fresh pop of color to the face. Avoid overly dark shades that can make lips appear smaller and accentuate fine lines. A well-chosen lip color ...

I’ve been exploring the beauty trends for spring and while fresh-faced complexions remain to a popular look, I’m drawn toward ...

This sultry eye makeup is your ultimate secret weapon to a sophisticated yet seductive look. The soft smokey eye paired with a flawless matte ...

Charlotte Tilbury's Unreal Skin Sheer Glow Tint Hydrating Foundation Stick is a hydrating hybrid of lightweight foundation ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

Prettifying for your wedding can cost a pretty penny — and it can also cost a bride her natural glow. So, to spare herself the expense, Megan Diem Easton took the big-day makeup matters into ...