Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

Coca-Cola HBC’s plan to buy Irish vending machines company BDS Vending Solutions has been approved by the State’s competition ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...

Indian FMCG majors like Coca Cola and Tata Consumer are leveraging vending machines for business growth opportunities.

In celebration of Buckeye Love, students can express some affection by hugging a vending machine and receiving a free Coke in return, adding a fun and positive twist to the month’s festivities. The ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy, better-for-you ...

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.