Product claim ads, the majority, give the drug’s brand name (in large print) along with its generic name, the condition it treats and its benefits and risks. The benefits are up front and emphasized ...

In every other country save New Zealand, direct-to-consumer drug ads are prohibited in order to protect patient health. A 2023 analysis of why most countries outlaw the marketing practice found ...

A squadron of senators is once again putting forward a proposal to boost price transparency in direct-to-consumer ...

However, the FDA recently passed new rules that mandated simple and ... told the Washington Examiner that Kennedy’s call to ban drug commercials is “unconstitutional” and a “violation ...

Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when ...

Simmons in unrecognizable at the start of his commercial, appearing in a monster mask declaring "drugs are great, drugs make me strong." He then tears off the mask and stares very earnestly into ...

Outside the EU, New Zealand stands with the United States as one of the only developed nations that permits prescription drug ads aimed at the general public. This stark contrast underscores how ...

The biotech has named Jamie Coleman its chief commercial officer, per a Monday announcement, putting her in charge of the ...

In practice, retailing the new category of drugs could be further complicated because the brand and generic are not required to have the same ACNU, and the final rule also allows for simultaneous ...