Alfredo Barragan, senior application engineer with Saint-Gobain Abrasives, talks about cutting tools.

The Norton Commando is the modern retro bike you think of whenever the storied British brand comes to mind. It’s the firm's most famous model and arguably the defining British twin-cylinder ...

Gen shared plans to power all its antivirus software with a single engine and focus more on the features offered by each of its brands. That’s welcome news, because Norton 360 Deluxe’s main ...

Many might overlook the significance of sandpaper, but finding the right kind can make or break a project. We've done our research to find and review the 6 highest grit sandpaper options available on ...

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In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...

Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Established to celebrate and preserve the legacy of Norton motorcycles, the organization brings together owners, riders, and fans of the iconic British brand. The NTNOA hosts events, rides ...